PET HEALTH INVESTIGATION | Dogs > Skin Health > Itch Relief

Apoquel MIGHT Stop The Itch. BUT it Doesn't Stop The Damage.

New findings reveal why dogs on itch medication can still suffer hidden skin damage — and the natural skin-repair method helping 2 million dog owners finally address the root cause.

By Jessica Lloyd | September 12, 2025 | 11:11 AM EDT

Vet’s are finally being trained on this holistic treatment to itchy dog skin.

Let's be honest about something.

Apoquel "works."

For most dogs, it stops the scratching.

It calms the biting.

It brings some relief.

But does it fix what’s CAUSING the itching?

Because stopping your dog's desire to itch..

And fixing what's causing the itch..

Are two completely different things.

One silences the alarm.

The other puts out the fire.

And if the fire is never put out? The damage quietly keeps building.

That's the part nobody talks about.

The good news: once you understand what's actually happening to your dog's skin, the solution becomes clear — and your dog may never need to rely on daily prescription medication again.

Here's what's really going on.

What's Really Happening Under Your Dog's Skin

“Fixing non-stop scratching starts by understanding the skin.”

Your dog's skin has a natural protective layer made of natural oils — called the dermal barrier.

When those oils are healthy, the barrier acts like a sealed shield.

Allergens, bacteria, and irritants hit the surface and slide right off.

But when those oils dry out — the barrier cracks.

Tiny microscopic gaps open up.

Through those gaps, allergens and bacteria crawl in and under the skin. They multiply. They trigger a reaction.

The reaction? It’s the itching, licking & biting at the skin you witness every single day.

But unfortunately apoquel & prescription drugs do NOT fix this..

What Apoquel Does — And Doesn't Do

Unfortunately, the damage keeps building.

Apoquel blocks the signal to your dogs brain to itch their skin.

That’s it.

The skin barrier is still cracked.

The allergens and bacteria?

They’re still crawling in & under their skin.

Still doing damage. Still multiplying. Still burrowing deeper through layers of skin.

But you think since your dog isn't scratching — everything must be fine.

But the damage is still building.

And this is why over time, using these prescription drugs leads to serious organ problems.

So the real question is: do you not care about the long term effect? And are you comfortable having your dog on prescriptions their whole life?

OR do you want your dog's skin to actually repair itself naturally?

The Fix: Give The Skin What It's Missing

To repair a broken barrier, you need to replenish the natural oils that depleted in the first place.

When the barrier is sealed, allergens can't get through. No breach. No inflammation.

AKA No reason for itching.

Only a couple nutrients do this job:

✅ Omega 3, 6 & 9 Fatty Acids — Flood the skin with the natural oils it's missing. Deeply hydrate and repair the barrier from the inside out.

✅ Vitamin E — Seals the cracks. Strengthens the barrier wall so allergens and bacteria can't find their way back in.

Together, they rebuild your dog's natural defense system — so the body can protect itself without relying on a daily prescription.

But supplements are not always the right answer…

Why Most Supplements Don't Work

I bet you didn’t know that the dog supplement industry is unregulated.

Most brands use cheap, low-grade ingredients from overseas.

Then they heat-cook the product during manufacturing — which destroys most of the potency before your dog ever eats it.

The result: supplements that look good on paper but do very little in practice.

The barrier never gets repaired. And the itch keeps coming back.

THE SOLUTION BACKED BY 2 MILLION DOG PARENTS

Meet Mo, a dog mom who ran out of patience with the supplement industry.

She built TRATEZ Skin & Coat Chews using the highest-grade Omega 3, 6, and 9 fatty acids available — plus clinical-quality Vitamin E.

Then she developed a patented cold-press production method — so every nutrient stays intact at full potency right up to the moment your dog eats it.

No heat degradation. No wasted ingredients. No empty promises.

Oh, and made right here in the USA.

But she wasn’t done there, she submitted TRATEZ to independent third-party testing before ever selling a single jar:

✅ USP Verified — Ingredients confirmed at labeled potency
✅ AOAC Certified — Manufacturing quality independently verified
✅ Food Chemical Codex Approved — Safety and purity confirmed

CURRENTLY IN STOCK

Premium Skin Chews

✅ 20% Off With Subscription Today

✅ Expedited Shipping

✅The PREMIUM Option in Itch Elimination

✅ 90 Day Results Guarantee

Go To Product >>

LOVED BY OVER 2 MILLION DOG PARENTS

Over 2 million dog parents have made the switch.

Over 2 million dog parents rallied behind Mo & put their trust in TRATEZ to finally FIX the root cause of their dog's constant itching/licking/biting.

The only downside?

TRATEZ Skin Chews are often sold out.

Because remember, while apoquel might help manage the problem..

TRATEZ Fixes It.

▶ CHECK AVAILABILITY >>

Rachel Harmon is a dog owner and pet health researcher based in Colorado. She is not a veterinarian. Individual results may vary

Typical TRATEZ Story

The addition of TRATEZ Skin & Coat Chews helped completely change this dog's life, from irritated 24/7 to healthy, radiant skin.

2 Weeks In

I'd say he was scratching and biting himself 70% less.

4 Weeks In

It's like he got a second chance at life. No more excessive scratching, and visibly happier and more active.

(I cried lol)

NOW (3 Months later)

He's now COMPLETELY off of apoquel. He had cuts, rashes and hot spots from all his itching.. and even those are completely cleared up now. People even ask me "how is his coat so shiny?" lol!!

"These chews just make so much sense, I want him protected for his entire life. I subbed & will literally never cancel."

▶ CHECK AVAILABILITY >>

Wilma Devon
has anybody tried these yet?
Like · Reply · 4 · 39 min
- Mary Vernon
  Yes! I got them for my GSD/River just 3 weeks ago.. He already stopped that crazy itching!! Im now slowly reducing his apoquel.. Trust the science & get these!
  Like · Reply · 7 · 16 min
Doris Skylar
I’ve been subscribed for 7 months. After about 3 months i was able to take her off apoquel completely. Just wanted to stop by and say thanks again to morgan.
Like · Reply · 4 · 51 min
Skyler Greig
How long does shipping take??
Like · Reply · 1 · 1 h
- Marie Campbell
  Hey Skyler, got mine after 4 days.
  Like · Reply · 2 · 24 min
Leonard Boyd
I tell you, I wasn’t expecting much.. but these changed my Rottweilers life. He used to itch himself all day, sometimes even causing himself to bleed. Now? Like a whole new doggo, skins fully healed, coats shining & itching is GONE!
Like · Reply · 6 · 1 h
Emma Emerson
Hey Lois, this is what you need for teddy!!!
Like · Reply · 2 · 2 h
- Lois Clive
  Wow, these sound amazing, I just ordered 3 jars now!
  Like · Reply · 3 · 1 h
Alfred Johnson
Did you buy one, how long does it take to get it
Like · Reply · 2 · 2 h
- Edith Ashton
  For me they came in three days.
  Like · Reply · 5 · 2 h
Debra Peyton
My vet recommended these too, said they’re the best ones you can get. She knew I’d never give my dog apoquel and risk his organ health.
Like · Reply · 1 · 3 h
Paula Remington
wow these sound like exactly what we need, has anybody tried them?
Like · Reply · 1 · 3 h
- Sarah Dudley
  Yes, my dog is normally so picky but he gobbles these up. Literally the best ever chews.
  Like · Reply · 3 · 2 h
Agnes Graeme
I just ordered ours!! Cannot wait for it.
Like · Reply · 4 · 3 h
Barbara Bradly
I need these so bad!! Been waiting for them to restock
Like · Reply · 8 · 3 h
Ethel Dean
Does anyone know how long the shipping takes? Want to buy some for my friend.
Like · Reply · 1 · 4 h
- Clara Milton
  Hey Ethel, mine arrived after three days.
  Like · Reply · 2 · 2 h
- Emma Shelby
  Your friend will be happy! Perfect gift for their doggos
  Like · Reply · 2 · 1 h
Harry Keegan
My kids got me these for our 12 year old dog, and now I feel like a dummy for not having him on these earlier. If your dog is younger,. please, start as soon as possible to protect their skin.
Like · Reply · 3 · 4 h
Bridget Prescott
Love these chews! Love morgan! Love TRATEZ!!
Like · Reply · 3 · 4 h
Anna Madison
I knew shampoos and sprays were not actually fixing the underlying problem.. So glad I found these, changed my dogs life literally.
Like · Reply · 3 · 5 h
Clara Milton
My dogs are OBSESSED with these! That alone makes them worth it!!
Like · Reply · 2 · 5 h
- Kate Orson
  OMG same, I forgot to buy one time and they were out of stock.. I got side-eyes from my dog for that month lol.
  Like · Reply· 5 · 2 h
Isabella Mayson
Thank you, ours arrived today! Will start giving them to my dog tomorrow..
Like · Reply · 3 · 5 h