Your 90-day guide

this is the most useful two minutes you'll spend on this whole thing, and almost nobody does it.

skin heals slowly and unevenly. that means you will not feel the change happening — you'll just have a vague sense that things are the same. the only way to know is to write down where you're starting.

screenshot the ratings, or write them on the lid of the jar. anywhere you'll find them in a month.

when someone tells us it isn't working, the very first thing we check is the dose — and a surprising amount of the time, that's the whole problem. a 90 lb dog on one chew a day is getting a third of what they need. it was never going to work, and it wasn't the chews' fault.

90 chews per jar. give them every day — same time, with a meal is easiest. skipping days is the other half of this problem: the barrier rebuilds on a steady supply of omegas, and a gap sets the clock back rather than pausing it.

here's the honest version. we went back through every review where a customer told us how long it actually took, and this is the real spread. i'd rather you have the numbers than a promise.

this happens to a small number of dogs and it always frightens people, so let's get ahead of it.

• A short itch flare in the first couple of weeks. more scratching before less. it usually settles on its own within 10–14 days as they adjust.
• Loose stool or a bit of gas. you're adding fat to their diet. it's the most common adjustment we hear about, and it usually passes in under a week.

a flare that doesn't settle, hives, swelling, vomiting, or anything that worries you: stop the chews and call your vet. that isn't an adjustment period and we'd never ask you to push through it.

this is the mistake we see most often, and it's a heartbreaking one. someone starts the chews, stops the Apoquel the same week, and by day ten their dog is worse than before they ordered. that isn't the chews failing — it's the medication wearing off with nothing rebuilt yet to take over.

those medications work by calming the immune response. the chews work by rebuilding the barrier that's setting the immune response off. the second one takes weeks. so for those weeks, you need both.

think of your dog's skin as a screen door. intact, it keeps everything out. torn, everything comes through the gaps — pollen, bacteria, yeast. the immune system finds them under the skin and answers the only way it knows how: itching.

so the scratching isn't really the problem. it's the alarm on a door that no longer closes. shampoos rinse away. medication turns the alarm down. a good topical — ours included — calms the skin it touches, and that matters on a bad day. but none of it mends the door, which is why the itching keeps coming back. surface relief and barrier repair are two different jobs, and your dog needs both.

the door gets mended from the inside, and it gets mended slowly, because you're rebuilding skin cells at the pace skin actually grows.

• Omega-6 · 60 mg and Omega-9 · 26 mg — hydrate the skin and calm the inflammation that's driving the itch response.
• Omega-3 · 20 mg — supports the anti-inflammatory side of the balance.
• Vitamin E · 25 IU — the repair crew. this is the one that rebuilds and reseals the barrier so allergens stop getting underneath.

per 2 g chew. vegetable flavor, 90 to a jar, made in the USA. third-party verified to USP, AOAC and FCC standards — the same testing standards used for human supplements, which is rarer in dog supplements than it should be.

some dogs are food critics. this is fixable almost every time — work down the list until something sticks.

• Crumble it into wet food. the one that works most often. break it up small so it can't be eaten around.
• Warm the food slightly. 10 seconds in the microwave lifts the smell of the meal over the smell of the chew.
• Press it into something sticky. a smear of peanut butter (xylitol-free), plain pumpkin, or cream cheese.
• Give it as the reward, not the meal. ask for a sit first. a chew that has to be earned gets eaten more often than one that appears in a bowl.
• Split the dose. if they're on 2 or 3 a day, one in the morning and one at night beats all of them at once.

the chew does the rebuilding. these stop you undoing it while it works. none of them take real effort.

• Bathe less. once every 4–6 weeks is plenty. over-bathing strips the natural oils you're trying to rebuild. lukewarm water, gentle oatmeal shampoo, no fragrance, rinse properly — leftover residue is its own irritant.
• Wipe the paws after walks. thirty seconds with a damp cloth takes off the pollen before it gets tracked through the house and licked off later.
• Add moisture to meals. warm water or a splash of plain unsalted bone broth over kibble. dry-only diets make dry skin harder to fix.
• Brush two or three times a week. it spreads their natural oils down the coat and lets you spot a hot spot early.
• Cool, not hot, on a bad day. a cool damp washcloth over an angry patch takes the edge off. hot water feels good for a minute and makes it worse after.
• Check the ears weekly. the ear canal is lined with the same skin you're rebuilding everywhere else — and it's warm, closed in, and easy to ignore until it's a problem. if your dog is a head-shaker or an ear-scratcher, or has the floppy hairy kind that traps moisture, look inside once a week. we got fed up with flat wipes that fold over and do nothing, so we made ear wipes that slide over your fingertip — aloe, chamomile and licorice root, and you can actually feel what you're doing.

and if you've been changing their food every few weeks trying to find the culprit — stop. give one diet a proper 8–12 weeks alongside this, or you'll never know what did what.

i'm not going to tell you this fixes every itchy dog, because it doesn't, and you deserve to know that from us rather than find out in three months.

these chews rebuild a damaged skin barrier. if something else is driving the itch, they'll support the skin but they won't solve it on their own:

• An active infection. yeast, bacterial hot spots, ringworm. these need treating first — usually with something from your vet. we've had dogs where nothing worked for months and it turned out to be ringworm the whole time.
• A true food allergy. a protein their body is reacting to. no supplement out-runs a daily dose of the thing causing it — that one needs an elimination diet with your vet.
• Fleas or mites. worth ruling out properly even if you've never seen one.
• Something systemic. thyroid and hormone issues show up in the coat. if the itching came with weight or energy changes, get bloodwork done.

a jar looks like a jar. what matters is what a full 90-day run costs for a dog your dog's size — because that's the commitment, and you should be able to see the whole number before you start.

that's the subscriber price, and the jar count is exactly what your dog eats in 90 days — no rounding, no upsell math. free shipping either way.

for context: one vet visit for a skin flare-up generally costs more than a whole 90-day run, and it usually ends with a prescription you'll be refilling next month too.

subscribing is cheaper, but the real reason we push it is the failure mode we see most — running out for ten days at week seven, right as the barrier is finally closing, and losing ground you already paid for.

put three reminders in your phone right now: 4 weeks, 8 weeks and 12 weeks from today. when each one goes off, come back to this page, re-rate the same five things, and take the same photo from the same angle. week 12 is the one that closes the loop — it's the mark the whole guarantee is built around.

a drop of one point on two lines by week 8 is a real result, even though it won't feel like a dramatic one. that's what progress in skin actually looks like from the inside of it.

no small print games. here is exactly how it works:

• Give it 90 consecutive days at the correct dose for your dog's weight. that's the deal on your side, and it's the whole reason chapter 2 exists.
• If there's no improvement at the end of it, email us and we'll refund you. you won't have to argue for it.
• It doesn't cover taste. if your dog won't eat them, that's a problem we want to solve with you — chapter 7, or just email us. it isn't a refund situation.
• Anything damaged, missing or wrong is fixed immediately, whatever day of the 90 you're on. that one has no conditions at all.

the reason it's 90 days and not 30 is the timeline in chapter 3. a 30-day guarantee on something that repairs skin over 12 weeks would be a nice-sounding promise that quietly sets you up to fail.